1. Price
Traditionally, halogen lights have a lower price tag and they do provide a reasonable level of light. Their downfall is the bulb; once blown you are forced to stop working to replace it, and this then impacts on revenue and productivity.
The new headlight needed to have the same look and feel of their current applications to allow retro fitting into the existing mounting points and be offered as an upgrade from Halogen to LED. They also required a LED turn signal to match the LED headlight. This also had to be designed in the current format; a yellow lens turn signal to fit on the current mounting points and be separate from the headlight.
With over 160 years history, Massey Ferguson is one of the leading and most recognisable tractor brands in the world. Their design and brand language are clear, and their manufacturing process is of the highest quality. When Massey Ferguson began to develop a new tractor series, they turned to TYRI to help design the unique lighting required.